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Olivier Kargbo
Published on 16 September 2024
Many studies have shown that ad performance is influenced not just by media spend, but by how well the creative is tailored. Small tweaks to an intro, adding a spoken CTA, or emphasizing key elements can have a significant impact on clicks, views, and ultimately ROI.
The challenge is: how do you measure the quality and effectiveness of a creative to ensure it aligns with performance KPIs?
For a long time, understanding which creative elements worked in a campaign was a guessing game, with no consistent way to analyze it.
Today, creative can be transformed into data points, scored against objectives, and tested before going live.
This is where VideoRunRun comes in—helping marketers unlock actionable insights from their creative to truly optimize video ad performance.
Upload your video, and VideoRunRun’s AI-powered system breaks down every frame and audio element: It detects key elements such as brand logos, product placements, and spoken or written CTAs,…
From there, VideoRunRun generates a Global Video Quality Score based on platform-specific guidelines (YouTube, Meta, TikTok, etc.) and trained on up to date datasets.
This gives marketers a clear sense of how their videos will perform relative to branding or performance goals, tailored to each platform.
While the Global Video Quality Score gives you a surface-level view, digging deeper into specific Video Quality Metrics reveals actionable insights.
Each metric sheds light on different aspects of video performance.
For example, Key Element Exposure helps determine if crucial visuals, like your product or logo, are clearly visible, ensuring they grab attention. Hook Effectiveness evaluates the opening moments of your video, highlighting whether they are impactful enough to keep viewers engaged. Meanwhile, Clickability assesses how compelling your video is in driving actions like website visits
Marketers can make smarter creative decisions, like tweaking key elements to enhance poor performance scores before launching the campaign.
The result? Lower ad spend waste and improved campaign efficiency.
Relying on predictive data is helpful, but real-world validation is even better.
VideoRunRun’s Pre-Test Flash Tool enables you to test your video ads on YouTube using a portion of your media budget.
Throughout the test, everything from campaign optimization to budget allocation is fully automated, allowing you to focus on creative strategy.
By the end of the test, you’ll have access to real performance metrics, providing the confidence you need to refine your creative and media strategy before going live, at scale.
At VideoRunRun, we don’t just provide raw metrics—we offer actionable insights blended with expert guidance to help you optimize your video ads for success.
Our human-driven approach combined with cutting-edge AI ensures your creative decisions are always data-backed.
Get a free Creative Scoring by sending your video URLs to contact[at]videorunrun.com.
Already have a video? Optimize your video impact with VideoRunRun’s YouTube Creative Scoring to enhance ad performance and eliminate wasted spend.
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