Blog

Equipped with VideoRunRun technology, the Breton start-up is daring to take the plunge into the YouTube world. A first campaign that confirms YouTube as a new customer acquisition channel.

How YouTube extra reach adds direct response to TV by putting the ad “in the palm of the hand” of the buyers: mobile phones generated 70% of sales.

From a YouTube test Back To School campaign to an always on and evergreen presence: review of a one year profitable campaign and how YouTube has become a pillar of the brand’s marketing mix.

-35% Target CPA for 100% new customers acquisition with VideoRunRun in managed SaaS: No more Facebook addiction, YouTube is in the spotlight!

Here’s the story of our last 10 campaigns where we have stress-tested our approach and our private beta of VideoRunRun, the first-ever SaaS platform for YouTube video ads performance.

VideoRunRun, fully integrated into TrueView formats with Youtube performance, has added a powerful new acquisition channel to Balinea’s highly leveraged marketing mix.

See how creative testing and campaign optimizations with VideoRunRun drove success during a hyper-competitive period of the year, Christmas.

See how we assist Start-Ups to become recognized brands by helping them to reach an image and a business plateau.

From the origins of our inspiration to the VideoRunRun technology development. A brief history of the Why and our Ambition.