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Fabrice Courdesses
Published on 9 July 2024
Brands are heavily investing in video ads creative concepts and amplifications, making marketers facing a huge challenge to keep them effective and efficient when distributed across multiple video platforms on multiple local markets.
This requires many tailored versions like length, formats, sequences, CTAs, …, to engage a myriad of global/local audiences.
Thus, how can you consistently deliver ready-to-impact creative content? How do you de-risk your creative production before pulling the media/campaign trigger both locally or globally?
Pre-testing all new creative on campaigns ensures to meet audiences and platforms best practices and most of all your expected KPIs.
Respond to all of your boss’s questions with data after an approximate media test of €2,000 to €5,000 and a single week of experimentation 😉.
This is the weapon of choice for advertising teams to validate or even find alternative winning ad versions that will seamlessly combine volume and performance before chasing for the maximum ROAS.
Various strategies exist in this area, such as lift tests and A/B tests.
But today, with advanced technology, you can explore greater complexity and granularity, supported by a data-driven process that predicts AND validates how well a creative will perform at scale.
And most of all, understanding the rationale behind creative choices – why it performs or not – allows for creative and campaign optimization.
Data-driven creative tools like VideoRunRun integrate creative analysis with media distribution, leveraging creative insights into actionable decisions.
This unique capability allows media and creative to work seamlessly together especially for Creative Pre-Testing campaigns.
And for that reason, VideoRunRun stands out as one of the few adtech solutions that effectively bridges the gap between creative strategy and media execution.
With a quarter of the world’s population using YouTube, its reach and versatility make it ideal for testing and refining video ads, especially with Data-Driven Creative techniques.
While some marketers believe each platform’s unique audience should be tested separately, research shows user habits are consistent across social media. Small variations like CTA buttons don’t significantly impact creative effectiveness.
Leverage YouTube’s diverse formats and devices — from 6-second Bumpers to Instream and Short ads. This approach allows you to effectively reach all audience segments, devices, and funnels, making it easier to fine-tune your tests and gather data before expanding to other channels with minimum test budget and maximum leverage.
Set up your test parameters – whether you want to build brand or generate short term results – including creative elements, audience targeting, budget, and testing duration.
Upload your video into the VideoRunRun creative library. The platform breaks down each creative concept into ingredients like the hook, messaging, characters, promo offers, …, providing an overall video quality score and several sub-scores such as branding score, performance score,…etc…
This powerful Computer Vision and AI based tool helps you assess if the creative you’re testing is as strong as possible and offers recommendations to improve your score with quick post-production tips.
Once you nail down which creative versions bring the best results per audience, you can jump into analyzing your videos under a Creative performance perspective.
VideoRunRun’s dashboards are designed to make the data speak for you, providing a comprehensive understanding of how various elements impact video and campaign performance.
This detailed examination reveals which ingredients enhance (or destroy) video performance. For example, including a social proof can increase view counts by 5 times, and adding promotional offers can boost Click-Through Rates (CTR) by 4 times.
Launch campaigns with the only winning versions and allocate a budget to create more versions for in-flight iterations.
Continuously analyze and refine specific creative elements to improve performance and avoid ad fatigue.
Rinse and repeat.
Are you planning to launch and experiment with multiple creative ideas from your existing video? Contact us to get a free scoring of your video to minimize risks and avoid budget waste.
Already have a video? Optimize your video impact with VideoRunRun’s YouTube Creative Scoring to enhance ad performance and eliminate wasted spend
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