[contact-form-7 404 "Not Found"]
Go back to Blog
Yannick Wittenauer
Published on 22 March 2025
Vestiaire Collective, a global leader in fashion resale, was preparing to launch a large-scale video campaign across multiple countries and channels.
The goal? Drive both brand awareness and performance across key digital video platforms—Meta (Facebook & Instagram) and YouTube.
The campaign included six distinct video concepts, each crafted to deliver different strategic messages.
As any performance marketer knows, one-size-fits-all creative doesn’t work across platforms.
The challenge was clear: launching these videos without platform-specific optimization could lead to underperforming ads, budget waste, and missed opportunities to engage high-intent audiences.
Most brands still follow a test-and-learn model—launching creatives and then adjusting based on performance signals that arrive days or weeks into the campaign.
The challenge: Vestiaire Collective wanted every video to hit the mark—before spending any media budget.
Vestiaire Collective partnered with VideoRunRun and leveraged its Creative Intelligence Pre-Flight Analysis —a powerful combination of AI models, creative scoring, and expert recommendations.
Here’s what VideoRunRun provided:
This fast and structured / data-driven process helped the brand avoid waste, streamline internal decision-making, and bring clarity to what works and why—before going live.
The analysis revealed several creative gaps across platforms.
Meta videos lacked attention-grabbing intros, while YouTube versions needed improved pacing and clearer CTAs.
Recommendations focused on enhancing visual impact with split screens and logos, improving clickability, and reinforcing trust through longevity claims.
By identifying and applying these changes up front, Vestiaire Collective protected their media investment and increased the creative fitness of each asset.
Instead of launching and learning weeks later, Vestiaire Collective achieved launch-ready confidence in just 72 hours—powered by AI and Creative Intelligence.
With platforms becoming more fragmented and user attention spans shorter, every creative must be engineered for impact.
Vestiaire Collective’s approach—scoring before spending—represents the new gold standard for video advertising in a multi-platform world.
Even without seeing final performance data, the strategic value was immediate:
If you’re planning your next video campaign, ask yourself: Are your creatives ready for the platform? The audience? The objective?
If you’re not sure, VideoRunRun can tell you in 24 hours: Book a call with our team.
Read more