How Do You Monitor Your Video Creative Success?
Have you ever asked yourself:
- What kind of video do I need to start a video ad?
- How should I deploy my TV ad on digital?
If the campaign is not achieving goals, how can I fix it live?
Videos are not a single piece of content. They are multi layered ingredients, composed of script, emotion, creative concept, audio…
Figuring out which ingredients mostly influences CTR/Conversion/Sales – and not subjectivity – is key to driving performance outcomes.
Welcome into the multi-dimensional world of creative optimization!