How Do You Monitor Your Video Campaigns Success?
Have you ever asked yourself:
What kind of video do I need to start a YouTube ad?
If the campaign is not achieving goals, how can I fix it?
Videos are composed of script, emotion, creative concept, audio… Figuring out which ingredients mostly influences CTR/Conversion/Sales – and not subjectivity – is key to driving performance outcomes.
Welcome into the multi-dimensional world of Creative video performance!