Post-Flight: From 4 Video Concepts to the Perfect Brief for The Next Customer Acquisition Video

Strategy: Creative optimization for performance

With Creative Intelligence, UPD’s YouTube campaign exceeded expectations with a 2.3x Lower CPA (full case study here) achieving results that surpassed both branding (views) and performance (CTR, conversion rates) objectives, outperforming industry benchmarks.

Beyond the numbers, they gained invaluable creative analytics to refine their messaging and enhance future strategies.

From guesswork to data-driven insights: when Creative and Media data work together

VideoRunRun’s tech harnesses the power of AI and computer vision technologies, such as object detection and speech-to-text, combined with Data Science, to distill every creative element into a detailed profile of 50+ data points.

By correlating these creative elements with campaign performance across various audiences and devices, VideoRunRun uncovered the precise formula for driving engagement and action.

Remember, in video advertising, the structure of a video ad—not just its creative concept—is pivotal in capturing attention and converting audiences.

These insights allowed VideoRunRun Creative Strategist to identify the key ingredients for success, such as:

• The essential elements each video should include in the script, and when.
• The most effective creative style, like face-to-camera formats for authenticity.
• The top-performing videos for each audience at every stage of the funnel: not just the single best creative, but the ones that perform best across the widest range of audiences.
• New ideas of creative iterations.

This way, UPD has all the necessary information to continue running the best videos on the most relevant audiences and capitalize on new creative ideas to iterate and optimize future videos.

Finally, the perfect brief should look like the following, of course with all the informations filled in.

Next Step: Scaling creativity with confidence

UPD now holds a data-backed creative roadmap to inform their next customer acquisition campaigns.

The next logical step? Expand beyond YouTube to test these proven insights across additional platforms like Meta or TikTok, refining them further for diverse audiences and formats.