UPD Leverages Creative Intelligence to Acquire New Customers With a 2.3x Lower CPA

Solution: Before and during campaigns creative optimizations

Step1- Setting up for success > Creative Pre-Flight

VideoRunRun’s predictive scoring helped UPD refine their creatives before launch and created few variations to ensure videos complied with video platform guideline – Here YouTube – across all devices.

The results showed that a TikTok-first video can perform well elsewhere, when adapted to fit the platform’s guidelines.

Step 2- Maximizing impact during the campaign > Creative In-Flight

VideoRunRun’s tech harnesses the power of AI and computer vision technologies, such as object detection and speech-to-text, combined with Data Science, to distill every creative element into a detailed profile of 50+ data points.

Throughout the 6-week campaign, VideoRunRun optimized media distribution, identifying the most effective combinations of creatives, audiences, and devices.

• Real-time creative analytics helped identify which sequence drove success or hindered performance.
• Budget was strategically allocated based on performance insights.

Results: Enhanced audience alignment driving a significant CPA reduction

The campaign, 100% dedicated to customer acquisition, exceeded all KPIs.

• It surpassed both branding (views) and performance (CTR, conversion rates) KPIs, outperforming industry benchmarks.
• Through continuous optimizations, the Cost Per Acquisition was reduced by 2.3x compared to the original target.

Each of the four creative concepts successfully engaged their own audiences, proving that there’s no such thing as a ‘bad’ video when it’s well-structured.

UPD gained valuable insights into how to tailor each creative for specific audiences and devices, identifying which value propositions—such as subscription model, price, or fast delivery—are most effective in driving action.

Looking ahead: Cultural shift for creative optimization

By leveraging Creative Intelligence, UPD not only surpassed its target results but also gained a deeper understanding of creative impacts.

Moving forward, UPD is well-equipped to craft the perfect video ad (read more here) for future campaigns, marking the beginning of a new culture of creative optimization in the organization.