Petit Bambou: Cost of qualified website visits reduced by 2.6 times in less than 4 weeks

How Creative Intelligence fixes underperforming ads

✅ AI-driven creative scoring: Predicts performance before launch, reducing wasted budget.

✅ Real-time insights: Instead of waiting weeks for campaign results, brands get instant data on what works.

✅ Creative iteration: Helps refine visuals, messaging, and structure to maximize engagement.

By applying these principles, Petit Bambou transformed their campaign from average to high-performing without increasing costs.

Solution: Pre-Flight + In-Flight

Step1- Setting up for success > Creative Pre-Flight

A common mistakes with video ads is using one-video-fits-all creatives without tailoring them to platform-specific behaviors and relying solely on A/B testing instead of continuous creative iteration.

To test different creative approaches, Petit Bambou used three existing concepts:

• 1/ Product demo with voice-over – Showcasing the app’s features in action.
• 2/ Face-camera explanation – A direct, personal message from a leading expert.
• 3/ Motion design – Animated storytelling without voice-over.

VideoRunRun scored each concept with its predictive scoring tool, tailored for YouTube and performance goals (Qualified Visits).

From the score and its creative insights, VideoRunRun generated four creative variations for each concept in post-production (switch intro, add CTA, text, duration…).

Step 2- Maximizing impact during the campaign > Creative In-Flight

Using CI from VideoRunRun, the brand identified the most effective creative elements and optimized in-flight budget on the best peforming creatives/audiences.

Key findings from the campaign:

The right introduction makes a difference
Videos that started with a question performed significantly better. This opening statement helped funnel the right audience from the start.

Motion design was the most effective format
Animated storytelling resonated best, likely due to clarity, simplicity, and engagement value. Live-action face-camera videos underperformed in comparison.

Customer testimonials had little impact
Despite being a widely used marketing tactic, adding testimonials didn’t significantly improve CTR.

Results of optimizing creative based on Creative data driven insights

The campaign, 100% dedicated to customer acquisition, achieved

• Cost per Qualified Visit was reduced by 2.5x
• The ‘Worst to Best’ video achieved a 5X higher CTR—meaning that without creative iteration, the CTR could have been five times lower
• Clear insights for future content production—knowing which elements to keep, remove, and iterate on.

Want to optimize your YouTube/Meta/TT… ad performance?

Brands can’t afford to waste ad spend on creative guesswork. Like Petit Bambou, ensure that every ad iteration is backed by real insights, leading to higher engagement and better ROI.

Let’s book a call with our team.